Creation Of Non Vas Products

So, after networking, signaling etc, I really want to get into some stuff from my zone i.e. Marketing! The primary job of this team is to create competitive products! So, lets discuss how these products are created. By product, I mean to say all the products sans VAS ones: Voice, GPRS and SMS… The way VAS products are designed is completely different from the mentioned ones. Because VAS products are majorly created on what people want while other products are majorly created on competition (there are other factors as well)…
Ok, so lets begin…
Voice or GPRS or SMS products are majorly created based on few important things:
1.    Competition products:

a.      A whole lot of research is done on all the competitive products of all the operators: what are the MRPs, what is the PF, what is the response of retailers regarding each product, how the same is doing in market, which is the best product amongst all. So, after doing this detailed research, marketing team discuss the possibilities of products that can be created and which can be a competition for the best product in the market…
b.    On time to time basis, marketing team checks and keep an update on the products of all the operators and then, do an analysis if they are missing on any of the products I,e, if they do not have a product competitive enough to match the competition’s products. I will give you an eg by creating a sample report in an excel sheetJ

If you look at the above image of an excel sheet, the products have distributed on the basis of MRP range because it makes the comparison easy and simple.
·         You just have to check in what range your product doesn’t exist, how many operators doesn’t have products in the same range, how are the products of the existing operators are working in the market etc… Now, there can be many scenarios, 1. If they are doing well, then you need to check out possibilities in which you can create a competitive product with the resources available to you.

·         2nd thing to be done is check the validity and benefits of all the products of all the operators in all the ranges and then, decide if you have the best product or not. Its something which again depends on many thing, one being the resources of your operator and so, based on all this you can make few changes in the existing products as well…
·         While creating a product, you will have to check if there is a profit for you after taking out all the costs like: IUC, termination costs, taxes, network cost etc… amount/MB (or whatever the cost is) paid in case of GPRS products

2.    Usage Pattern:

2nd thing which is taken into account while creating a product is the Usage Pattern of your own base, your own customers. For e.g. in SMS, you need to check how many customers exists in each usage range:
0-100 SMS’s: how many cust exist
101-200 SMS’s: how many cust exist
200-500 SMS’s: how many cust exist
500-800 SMS’s: how many cust exist
> 800 SMS’s: how many cust exist

Then you need to check which is the most important range for you and weather you have product in the same or not (and it certainly doesn’t mean that you will not check for products in other range!)

3.    Revenue factor:

This is the most important thing for any product. There is a small study of revenue pattern is to be done before creating products to decide on the benefits, validity etc. Lets take an eg of a SMS product:

After making the above sheet, you need to check the scenario which is the largest contributor in your total SMS Revenue and then, while creating the benefits of a product you need to keep that scenario on top.

Important things:
·         As I have mentioned about as well, while creating a product, you definitely have to take the cost into account, minus the same from MRP and that is what your earnings will be. Needless to say, they have to be positive.
·         Validity plays a very important role while creating a product. If you give a large validity for a small price, you will definitely be in loss and in case of vice versa, the same would result in customer dissatisfaction.
So, the above are few things which are done while creating a product. Hope I was clear. Plz comment in case I missed out any of the pointsJ Would be glad…
Keep smiling and keep learning! VAS coming next:) I am happy because thats my zone:)))


As I said in my previous posts, here is a brief description of MTC and IUC:

MTC or Mobile termination charges are the charges which one to operator charges to another for terminating calls on its network.
The 3 models of charging this charge are: calling party pays (CPP), bill and keep (BAK, peering, zero charge), receiving party pays (RPP)
For eg., a customer of Operator A (OA) calls another customer of Operator B (OB).  OA will charge the customer a fee per minute (the retail charge) for this call. OB will charge OA a fee for terminating the call on its network or for using its network. This termination rate therefore forms part of OA’s cost of providing the call to its customer.
Termination rates may be commercially negotiated or may be regulated.

IUC or Inter usage charges is one of the most important payouts for any operator. MTC is a part of it. IUC are the charges paid by one operator to another for using its network in any form. It can involve a linking up of one telecom operator to the infrastructure facilities of another. Interconnections can be considered in terms of network interconnection and access interconnection. The former takes place between operators possessing networks, and the latter between an operator with a network and another without one.
Interconnection is crucial for communicating across networks, and makes it possible for the subscribers of two different operators to communicate with each other. It is essential for extending the scope and efficiency of the telecom network, and is especially important for new operators entering the market who normally use the existing facilities of another operator for providing their services.
There are basically two methods for charging for interconnection. One is through sharing of revenues among the interconnected operators of telecom services. The second, which is more commonly used, is to establish interconnection charges on the basis of costs...

Hope above was clear:) Plz make sure to comment if you think there is anything to be changed:)

Keep Smiling and keep learning...

Few Important Marketing Terms

So, after networking, signaling etc, I really want to get into some stuff from my zone i.e. marketing! First I would like to put down few marketing terms here, which can really be tough to find on net and which are more or less same all across the operators:

·         TOMA: Top of the mind awareness. This term is used while doing surveys, you just Customers which is the best operator and TOMA is the answer that comes first. Businesses that are at the top of consumers' minds have a high market share.

·         ICR: Intra circle Roaming: If an operator (Operator A) does not have adequate coverage in any circle, then it may tie-up with some other operator (Operator B) within that circle which would allow the allow the customers of  Operator A to use its network in the areas of low coverage. Thus a subscriber of operator A would be latched onto the network of operator B within the same circle.
You must have surely heard this concept in 3G infrastructure to allow 3G services to its customers (for the operators which do not have 3G spectrum in a particular circle)

·         ITP: Intent to purchase

·         GRP: Gross rating points. It is basically measure the size of an audience reached by a specific media vehicle or schedule.

·         REC: Revenue earning Customers: There is always a chunk of Customers that are regular payers and always have a balance above a set value. They are considered as REC base.

·         On net: Communication done between the customers of the same operator is said to be On net. For eg. A Customers of Operator A send an SMS (or calls) to another Customers of Operator A

·         Off net: As it sounds, that’s the opposite of On net. Communication done between the customers different operators is said to be Off net. For eg. A Customers of Operator A send an SMS (or calls) to another Customers of Operator B

·         ARPU: Average Rev per user: It is the revenues from mobile voice communications divided by the total outgoing minutes of voice communication excluding VAT, but including access charges.

·         APPU: Average price per user

·         STV: Special Tariff Vouchers

·         IG: Incoming: Calls which a customer receives

·         OG: Outgoing: Calls done by a customer

·         TT: Talk time

·         FTT: Full Talk time

·         MFTT: More than full talk time

·         MOU: Minutes of usage (IG+OG)

·         KRO: Key retail outlets. Any retailers who does the acquisition equals to a set no is said to be a KRO

·         RPM: Rate per minute

·         ER: Effective Rate. It is

·         CR= Cumulative Rate. It is
CR = Net ARPU/ OG mins

·         FAT: Free Airtime: all the additional benefits: when a Customers recharges with a recharge value, he gets some benefits so the benefits which are not in terms of money are known as FAT. For eg. Of a Customers gets a recharge of RS X done, and he gets a benefits of 1000 mins call free, these 1000 mins are FAT

·         PF: Processing fee – In few cases (or products) a PF (% of MRP) is given to the retailers on every recharge. It is not mandatory. It is done so that retailers push the required product to the customers.

·         PRR: Prepaid recurring revenue. This is one of the most important things in prepaid revenue. It is the revenue of the recharges done on daily basis. It is the portion that is likely to continue in the future and that is why its called recurring revenue.

·         MVNE: Mobile Virtual Network Enabler. It is a term used for that operator that provides services to MVNOs. Services like billing, network element provisioning, operations, support of business support systems and operations support systems, and provision of back end network elements, to enable provision of mobile network services.

·         MVNO: mobile virtual network operator. It is a term used for that operator that does not own the spectrum or wireless network infrastructure over which it provides services to its customers. Generally, MVNO enters into a business agreement with another operator to obtain bulk access to network services at wholesale rates and then sets retail prices independently.

·         MTC: Mobile termination charges: These are the charges which one to operator charges to another for terminating calls on its network. Will explain the same in detail in next chapter

·         IUC: Inter Usage Charges: This is one of the most important payouts for any operator. MTC is a part of it. IUC are the charges paid by one operator to another for using its network in any form. Will explain the same in detail in next chapter

·         EVD: Electronic vouchers: Recharges done via retailer’s mobile

·         PRC: Paper recharges

So above are few terms used in this industry. Plz feel free to comment if I have missed out anything! Would love to hear from youJ

Keep smiling and keep learning

Intelligence Network (IN)

I know I would be writing on a very extensive and one of the most important parts of the telephone network. I cannot write about the technical stuff related to IN as this blog is all about the non technical part of the technical things:) And so I am just going to describe what actually IN is, why there was a need to bring in a centralized system:)

So, lets go ahead...

The Intelligent Network (IN), is the standard network architecture whose most important aim is to improve and centralize all the services managed by a telephone operator. 

Initially the primary aim of IN was to improve the core telephony services offered by traditional telecommunications networks, which was majorly making and receiving voice calls. But this was the aim of the “Classic” standard IN services, representing the 1st generation of IN services, which offered limited opportunities for the differentiation between operators.

And therefore the next generation of IN services allowed the operators to introduce and manage other value added services and the traditional ones together with a higher sophistication. IN changed the marketing approaches of the operators completely and thus, helped in the introduction of many VAS services like Mobile Number Portability, financial calling, other utility VAS services which provide limited opportunities for rev generation but which has potential of 100% penetration!
It can be said that IN is the gift at the end of network operators' efforts to modernize their core networks by introducing fully digital components… In general, the IN can be considered as an additional layer on top of any traditional network, such as Public Switched Telephone Network (PSTN), Integrated Services Digital Network (ISDN), or Broadband- ISDN (B-ISDN).
IN provides a service-oriented network architecture, which separates service control functions from service switching functions.
Now, in simple words, it can be said that intelligence is taken out of the switch and placed in a system nodes that are distributed all over the network. It definitely helps the operators to manage the services more efficiently. Also, IN added a scope of introduction of many other services.
IN is supported by the Signaling System #7 (SS7) protocol between telephone network switching centers and other network nodes owned by network operators.
Event Notification
Integrity Management
Customer’s Profile management
Accounting / Billing Management
Logging / Auditing
Directory Access
Configuration / Provisioning Management
Performance Management
 Services managed
Call Control
Messaging (email, voice)
Multimedia messaging
GPRS/ data browsing
Customer care / telemarketing
Information appliances

Why IN?
The traditional network architecture was perfect and used to operate in a distributed fashion, by signaling to each other across the network, rather than being controlled by a central processor running the equivalent of a computing application program. It worked perfectly well and no doubt, formed a very vigorous framework when all the network did was set up circuits, time the calls and release the circuits when one of the terminals went on hook.

But as service providers began to develop more complex applications and as the market started growing competitive, the need for new services started developing! And soon, it became clear that only a completely intelligent network would offer a whole range of required advantages.
IN architecture brings all of the switching and transmission functions under the control of a distributed computer system so that a high level of sophistication can be built into services right across the network, instead of being applied only to specific parts.

IN made the monitoring of whole networking system centralized from placing a call to a mobile, logging of the requested number, checking and authenticating the call, allocating a frequency to signaling the receiver’s handset and thanks to IN.

In fact to monitor the movement of the mobile phone and assigning new frequencies or timeslots as its user leaves one cell and enters another is also the responsibility of IN nowJ

Hope the above makes the understanding of IN pretty clearJ. Plz feel free to comment in case you thing something can be added/ changed:)

VAS Vendors/ Content Providers in India

One day, I was just searching for the complete list of all the VAS vendors in India. Needless to say, I couldn't get the same @ one single place and so, I thought to make a list and publish it:)

Below is the list of vendors/ content providers of whom I could think of:
Ask Laila
Acl wireless
Location Guru
Bubble Motion
IMI Mobile

Plz feel free to comment if I have missed any of the Vendors/ Content providers

The increasing share of Samsung

The whole industry is talking about the increasing market share of Samsung in the devices market.  In Europe, Samsung has been able to grab a commendable share of 45% in just one year. And Galaxy S3 has a very major role to play in this commendable success of Samsung.  Well, samsung had conquered the Nokia market long back but last year they also gave a blow to blackberry sales. This is something we all are aware of. But the latest news is that Samsung have also started acquiring Apple’s customer!  Though acc to market research, apple’s cust loyalty is still 80% so guess, they will not get adversely effected with a large blow but then, launching the new Iphone with some amazing and innovative features has become the need of the hr for Apple. And that’s the challenge which Samsung had put forward to all the device makers!
The biggest blow had been to RIM whose market share had dropped down drastically to 10% from 21% last year! Well, RIM has to come up with something equal to Android (if not more) to survive in this brave wide market now, else it definitely runs the risk of becoming a technological dodo! What say?
Anyways, kudos to Samsung for the smart planning and execution in acquiring the major share in not only smartphone market but also, in basic phones! Yes, Samsung hero is supposedly giving a stiff challenge to all the basic phones!
It looks like a cold war between all the device makers in which Samsung is clearly the winner till now. Lets see, who gets to survive and who succumbs to the increasing market demands!